About Magnus & Maeve
Magnus & Maeve is proudly named after my two beautiful children.
Prior to becoming a mother, I worked as an information architect and project manager in the world of enterprise eCommerce. I moved around a great deal, working in Canada and the UK, seeking out interesting opportunities and acquiring as much knowledge and as many skills as possible. Then, I became a parent.
It sounds very much like a cliché, but becoming a mother fundamentally changed what was important to me, and while my nomadic tendencies weren't tempered for long, my newly found role as a mother sparked in me an intense interest in how people learn and the mechanisms that support the process of learning. When I returned to the workforce, I sought to make this new interest the centre of my professional practice. My first role brought me into the world of mobile game production, where I worked as a Producer on ten published titles, including an educational game. It turned out to be the perfect bridge: game design is fundamentally about understanding what motivates people, what keeps them engaged, and how to structure experience so that learning and behaviour change happen almost without the player noticing. That insight has never left me.
After several years working as a designer and leader in Learning and Development (L&D), supporting a range of learners across a wide variety of contexts and acquiring a deep grounding in learning theory and instructional frameworks, I launched Magnus & Maeve.
That experience across technology, game design, and L&D is the foundation of everything this practice offers. For over 15 years, I've been designing digital learning solutions, bringing a human-centred and pragmatic approach that helps clients navigate change, support their learners, and build capability. To every engagement, regardless of scale or budget, I bring a deep commitment to identifying what's needed and what's not, in order to support learners and organisations in reaching their goals.
If you'd like to gain an understanding of how I can help you or your organisation, please reach out. I'm always happy to chat.
Get in touchMy Approach
Every engagement, whether it's with a new client or an existing one, typically begins with the same two questions: who is this for, and how will we know it's successful? From there, I try to understand the gap between where learners are now and where they need to be, not in abstract terms, but in the specific moments when new knowledge, skill, or behaviour actually matters. It's important for me to understand what's at stake if the learning doesn't stick, and to understand how learning currently happens: what's working, what isn't, and what constraints I'm designing within.
This initial conversation doesn't always lead to an eLearning solution. Sometimes it leads me somewhere else entirely. If we determine that what you're facing isn't a training problem, I'll be upfront about it. When a digital learning solution is the right answer, I bring a disciplined but flexible approach to scoping, designing, and building something that's genuinely fit for purpose.
In practice, this means working across a range of instructional and project methodologies, and adapting my process to the type of engagement and the stakeholders involved. What stays constant is my commitment to getting the foundation right before anything is built.
Creative Partnerships
Beyond client engagements, I collaborate with writers, illustrators, educators, and subject matter experts to develop original educational products. If you have expertise to share and a project to build, I bring the instructional design, learning architecture, and project execution to help make it real.
Whether you're at the idea stage or ready to get started, I'd love to hear what you're working on.
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